Social media may be a good way to share footage with family, update friends on what you’re doing and even cross-check out jobs through skilled platforms. But there are many more advantages you can gain from social media than sharing cat videos or travel blogs.
As a business owner, it presents you with a number of outreach options you simply don’t have access to without social media. Few things within the world of business are free. Outside of word of mouth advertising, very little comes to you without a hidden charge or recurring fee.
However, you won’t need any money to start using social media to attract customers. Yes, you’ll pay on social media advertisements, but creating profiles and giving potential clients additional help is easy, free, and has the potential to bring in new clients from around the world.
While there’s no limit to branding your e-commerce business on Social Media you’ll still need a system to follow to make the best of it, here are six of the best reasons why it’s critical to your company’s survival.
1. Your Customers Are Here
Probably the highest reason why your business has to get on social media is that the simplest one: it’s where your customers are. In fact, in research conducted by WeAreTop10, 70 percent of Americans have at least one social media account. Additionally, 2.5 billion people around the world use social media. On top of this, 59 percent of people log onto at least one social media profile once a day, with a third of these individuals checking their profiles more than five times a day.
All of this points to continual access to a platform your business is on. You need to be where your customers are. Social media can help.
2. Learn Valuable Consumer Insights
Analytics drives business. In fact, knowledge and analytics is driving some of the biggest brands in the world. If you watch professional baseball you’ve probably noticed infields shift based on where a batter is more likely to hit the ball more now than ever before.
Why did this change? Because the analytical knowledge shows it will increase the possibility of obtaining an out. In business, consumer insights give you greater analytical data on your customers, what they are doing, how they spend their free time, and what is more likely to attract them into making a purchase.
Website analytical knowledge doesn’t give you this sort of data. Social media does. You can take what you learn from consumer insights via social platforms and use it to improve your marketing and sales approach across the board.
3. Boost Brand Authority
A strong social following boosts your brand authority. It additionally will increase the number of people you receive with one tweet or Instagram post.
Powerful social influencers will move the needle after they have one thing to mention or a product to share. What if your e-commerce brand stuck out above all of your competition by one viral post? If the competition incorporates a stronger complete authority, what they assert goes and you’re left to play catch-up. It’s far better to lead than to follow. In business, this begins with your brand authority.
4. Discover a New Demographic
You probably already have insights on WHO checks out your product and WHO generally buys it. However, with social media, you may discover a brand-new demographic. By finding out the analytical knowledge from those visiting your profile, engaging with posts and sharing your pictures, you may learn about another target audience that is interested in what you are selling.
This can represent a spick-and-span revenue stream you didn’t know existed. With the power of social media, you can advertise your company to shoppers WHO already understand you exist. It’s regarding exposing new customers you didn’t understand were interested.
5. Receive New Customers Based on Social Shares
Social media is all about being social. Users wish to share ideas and highlight the nice products they love. In fact, according to Omnicore, social media users are 80 percent more likely to try new things because of a friend’s suggestion on social media. They are additionally seventy-four % more likely to share a product or purchase from a product they like on social media.
Even if these social shares and purchases don’t seem to be a replacement demographic, it is a new customer and just another reason why your business needs to be on social media.
6. Boost That Conversion Rate
Whether you’re attempting to extend your email list or boost sales, a higher conversion rate is critical to the overall return on investment for your marketing plan. According to HubSpot, social media helps you increase that conversion rate.
In fact, social media incorporates a ten % higher lead generating to conversion rate than any variety of departing selling. And all you need to do is post to social media on a consistent basis!