A 5-Step Facebook Messenger Guide (That ANYONE Can Follow)
Listen To The Podcast Version
Messenger bots are irresistible, and Facebook is one of the key players in messaging services: it’s working hard to make the messaging experience between chatbots and customers more seamless.
And how can you resist:
- The average open rate is 98% — compare this with your floundering email open rates!
- 55% of consumers use messaging apps to help them solve teething issues they have with a business and its products or services
- 47% of consumers have already said they would make purchases from a bot
Bots help to solve problems and build relationships. Because they’re a form of Artificial Intelligence, they use machine learning to understand what each customer wants. In short, they might get to know your customers better than you ever could, which is awesome for your business.
Here is why you need to use bots to help grow traffic, conversions, and sales:
1. Bots keep customers happy
Bots do exactly what customers want you to do:
- Respond quickly to concerns and queries
- Resolve problems
- Provide detailed, satisfactory answers
2. Bots can contribute to higher conversion rates
See, a bot is basically a computer, and computers are better than humans at crunching data and numbers and understanding what the heck is going on. This means they understand the needs and desires of a customer to a tee.
More than this, customers are happy to see what a bot has to say when it pops them a message on Facebook, because bots also deliver product or service recommendations the customer will probably love.
3. Bots can increase retention rates
The chatbot has to be able to answer the questions and solve the problems their customers have.
From the sign-up phase onwards, a bot’s aim is to keep the customer onside and making it as interactive and as personalized as possible is important. Bots by their nature need to be conversational and — where applicable — even entertaining. All of this plays into increasing retention rates.
Here are some of the benefits:
- Talk to customers even after they leave your site
- View customer identities instantly
- Authentic customer feedback in the best way
- Your customer’s trust and love Messenger
- Messenger gets a higher response rate than email
- Facebook will help you get customers organically too!
So, in some aspects, Messenger is better than email because people tend to respond instantaneously, whereas they don’t feel compelled to respond to emails right away.
Messenger operates as a mechanism for pull marketing. If you’re a shoe store, a customer may message you to find out your hours or ask whether you have a certain brand and size in stock. If this store is very responsive on Messenger, then it has a chance to get the sale over a less responsive competitor.
People already trust Facebook Messenger, so inherently they end up having more trust in your business too. All you have to do is be there for your customers and respond.
Email is good, but Messenger is better.
Another tip for efficiency:
It takes an average of 5 follow-ups to close a sale but 70% of people give up after the first try!
Anyway, the more personal and recommended your marketing messages are today, the better. And Facebook released bots, payment integrations, app integrations, and so much more.
Do Both – Not Just One!
I will not advise you to drop email marketing for FB chatbot marketing.
Here are all the bad things that can happen:
- Facebook banning your page for some reason (this happens when there are tons of “fake reporting” against your page or whatever
- Facebook bans the use of links in messengers
- Facebook creates a new section for bots? (Remember the way it is killing page’s organic reach)
With FB chatbot marketing, you are not owning the audience. With Messenger Marketing, you can build email list quicker than ever. They both can work hand in hand.
Other stats that support the relevance of chatbots for business are:
- 56% of people surveyed would rather message than call customer service
- More than 1 in 2 people say they’re more likely to shop with a business they can message.
- 67% expect to message businesses more in the next two years.
- Often the question asked from your customers are the same.
This means that basically not being proactive in using Messenger Marketing for your business it’s the same as not replying the phone. My suggestion: create now your chatbot. Even if you just set up your FAQ, like I’m going to show you later in this guide.
Why You Lead Response Time Matters
Dr. James Oldroyd published the, which shows company sales representatives have a short amount of time to respond before their leads become “cold.”
This research found “the odds of making a successful contact with a lead are 100 times greater when a contact attempt occurs within 5 minutes, compared to 30 minutes after the lead was submitted. Similarly, the odds of the lead entering the sales process, or becoming qualified, are 21 times greater when contacted within 5 minutes versus 30 minutes after the lead was submitted.” (Oldroyd, 2007)
Moreover, in an article published in the Harvard Business Review, called “,” it’s shown how much companies who can reply faster than the others will have an advantage over their competitors.