Automation Framework | Website Landing Page | Video 1 of 8
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Hey there, my name’s Brad Smith, owner of automation links, and today is blog number one of our eight-part series about our automation framework. Now when talking about the automation framework, we’re going to tell you the exact strategies we’re taking for our business, what we’re doing online to build better relationships and what is working to increase sales through your website.
Tip Number One: Videos
Now, framework number one talks about your website and landing page.
- How are you getting people there?
- How are you getting people to sign up and take actions?
- Increased conversions
- And in the end, increased sales from being online.
Now, one of the main ways and step number one is videos. That’s how we get people not only to our website, but to stay on the site and build a better relationship. You always have to think about how you can shake someone’s hand when they’re on your site.
If you have a face to face business, you know how beneficial word of mouth referrals are. When somebody comes into your office or your business, you’re able to shake their hand, tell them more about yourself and how you can help. You’re more likely to get the sale.
Now, how do you incorporate that on your website? Well, one way is through videos. That’s why we think videos are one of the most beneficial ways to create a relationship, better the relationship with the customer, and get them to take an action.
The Ideal Video
Now, on the video, you don’t want to be talking about yourself and all the benefits that you offer. You want to show empathy, how you can use the customer experience and the customer working with you and how they are going to benefit. Look for the problems that they’re feeling and facing, and then tell them how you’re going to help them solve it.
In the video, it should be a video of yourself and the topics I mentioned above. For example, what they should expect when they start working with you.
So as an example, if you own a gym, show the background of the gym while you’re making your video. If you have a chiropractic office, show the entrance of the office while you’re doing your video so they know exactly what to expect when they come into the business.
Draw a Map For The Customer
Now, think of your ideal customer, the problems that they’re experiencing, how they’re feeling, and the problem that you might be able to help them with. Explain to them in your video that you understand their issues. You understand what they’re going through and you can help them. Talk about some testimonials and reviews from other customers just like them who have experienced the same pain, and then talk about the advantages of working with you. How these customers broke through, what they were going through and how you were able to benefit them.
And last but not least in your video, make it very clear where they should go next. Should they schedule an appointment with you on the website? Should they start the live chat? Should they call you? Whatever action you want them to take, make sure you tell them to take that action at the end of the video and then make it easy for them to finish taking the action.
This is one of the best ways to not only create a relationship but to draw a map for the customer while they’re on your website. By doing this, you’re not only going to have that relationship, but you’re making it very clear if that ideal customer is a good fit or not.
Tip Number Two: Blogs
We all know we need to use blogs for our website to increase our search engine optimization. Search rankings show your website in your blogs to people that are searching for your products.
Nowadays, it’s very hard to get ranked on the first page of Google, let alone the second or third page. It takes years to get a good ranking and to get natural organic traffic from the search engines.
Analyze Common Questions
We set up our blogs a completely different way. We analyze the common questions our users ask us during the week or at the end of the week. Then we take those common questions and we put them into a blog. So now we have a blog for the search engine rankings, but we also have common questions that we can send out on social media to get people back to our site.
This is not only for the long term but is instant results when it comes to websites and blogs. So take those common questions that your customers ask. Write them down at the end of the week, write a blog answering those questions. Then take those questions, share them around social media and emails, and think about the majority of your customers when they see this.
They’re gonna think that they had that same question so they’re more likely to go back to your site and read it.
You could also take the blog and make videos about it. For example, we make a video for each of our blogs. If you’re listening to this podcast now, you may be on our website, or if you don’t, click on the link below and you’ll see how we have the video podcast and blog altogether answering common questions.
Use this exact strategy for your business throughout the week. You have customers asking you questions. Write down each one and answer it at the end of the week.
We recommend putting it in your schedule to write the blog about it or hire someone to write the blog for you and then it’s your job to share it and email it to your customers.
Tip Number Three: Facebook
Tip number three, facebook. It doesn’t have to just be Facebook. Think about where your ideal customer is. We use Facebook because that’s where our ideal customers are.
We work with small business owners throughout the world and we know that they have their Facebook business pages and are on facebook the majority of the time.
Finding Your Ideal Customers
So now for you, think about where your ideal customer is and where they’re searching for your product. If you’re a local business, then it’s likely that people are going to google to look for your business, so that’s where you need to be. If you’re an online business or an e-commerce business, your customers may be scrolling through Instagram.
If you’re any type of business, you know your customers are going to be on any of these social networks. Just find the one where most of your customers are and figure out how you’re going to be able to help them the most.
As an example, we use Facebook because we can then do a facebook messenger to communicate with our ideal customers. So once you figure out where your ideal customers are, we’re not saying to only focus on that channel, just make that where you put most of your focus channels. That might be Instagram this month, and it may be Facebook next month.
Most of our customers might be on Instagram, so continue posting helpful content on all the social channels, but focus most on where your ideal customers are at that given time and remember, it can change at any time. So now that you’ve found your ideal social channel where you can reach the most customers, and where are your ideal customers are, it’s time to start sharing your helpful content.
Creating Helpful Content
Take your blogs, where you are answering the common user questions, post them throughout the social channel to get those ideal customers back to your site. Use the videos that you’re making on your website and republish them throughout social media. This will continue creating that better relationship with the customers that are seeing your brand and your business.
Now, start engaging with the customers. Like I mentioned before, we engage with our customers on Facebook and then continue the engagement on facebook messenger. Use these channels to continue building that relationship with each and every customer that sees your brand.
Don’t get discouraged if you only get one or two likes at first. People are still seeing your business, still seeing your brand. They may scroll through, but within a month or two after seeing you, they may just stop and want to learn more, so that’s when you need to be there for them to answer their questions. Get on the phone, continue the relationship with them.
The Key Takeaway
My key takeaways here are the relationships. We created, the automation framework around this. How you can better relationships with clients when they’re visiting or going online and seeing your brand.
Continue reaching out to them, following up for as long as it takes until they say yes or no, use the right social channels, choose the right messaging and answer their common questions so they know where to turn when they need you most. Make sure you download our automation framework in the links below. You can get the exact framework we are using, which is already filled out, and then you can also download an empty blank sheet you can fill out for each episode that we offer. So at the end of the eight series, you’ll have your own framework that you can use for your business.