Best E-Commerce Platform For SEO

Why is SEO so important for e-commerce? Well, if you’re hoping to get sales through your own online store, SEO is one in every of the most effective ways in which to drive relevant traffic to your web site.

Additionally, if you’ll generate an honest quantity of organic traffic, you won’t have to spend as much on paid advertising.

It’s the best way to futureproof your e-commerce business. Ultimately, ensuring that your e-commerce website ranks well in search will play a huge part in your eventual success. But of course, there are many different e-commerce platforms to choose from which will make or break your future SEO progress.

If your call comes right down to that offers the most effective SEO capabilities, there are many variables to consider. Below we’ve listed the SEO pros and cons of four of the most popular e-commerce builders.

WordPress – WooCommerce – SEO

Widely thought to be the ultimate blogging platform, WordPress has a solid reputation when it comes to SEO. WordPress sites generally tend to rank well on Google, and e-commerce functionality can be implemented easily using WooCommerce.

WordPress SEO advantages:

  • Easy to create unique title tags, meta descriptions, and URLs
  • Alerts Google anytime you update your website, so new content ranks faster
  • Fast load times that can be sped up further with plugins like WP Super Cache
  • Yoast SEO, the foremost standard SEO plugin for WordPress, scores your content and shows where you can make improvements

WordPress SEO disadvantages:

  • No XML sitemap choice – you’ll have to be compelled to use a plugin
  • Doesn’t automatically define canonical URLs.
  • Users are dependent on Yoast to confirm that they’re outlined on every page
  • In the wrong hands, WordPress sites are often slow and cumbersome (and some themes are higher than others for SEO)

Verdict: Using WordPress puts you ahead of the game when it comes to SEO, but you will need to make use of plugins as not everything is built-in.

Shopify – SEO

Shopify is beyond question one in every of the most effective choices for putting in place search online. What’s more, its SEO is tailored specifically towards e-commerce.
Shopify SEO advantages:
  • Comes with all the most SEO choices that the majority store house owners would like
  • Boasts an intensive app store with several free SEO apps
  • On-page SEO updates are easy to carry out
  • An agile system with good uptime – so your store will load fast

Shopify SEO disadvantages:

  • Relies on apps to meet advanced SEO needs, like structured data
  • Requires some writing information to use Google Search Console
  • Reliant on Shopify support workers to assist you out with additionally advanced queries
Verdict: Shopify may be a breeze once it involves implementing on-page basics and is that the excellent choice for any starter store.

Magento – SEO

Magento has tons of powerful SEO features built-in. However, unless you’re at home with the platform, it can be pretty challenging from an SEO perspective.

Magento SEO advantages:

  • Powerful intrinsical SEO options – if you recognize a way to use them
  • Open supply – thus you’ll build use of varied third-party SEO solutions
  • Gives you complete control over navigation links
  • Offers a range of options and configuration adjustments
  • Plenty of scope for customization
Magento SEO disadvantages:
  • Has a tendency to assign headings incorrectly
  • Navigation encompasses a tendency to cause duplicate content problems
  • Google may try to index thousands of catalog pages
  • Not nice once it involves making XML sitemaps
Verdict: Magento has the potential to be an awfully powerful SEO platform. It will have some problems, but most of them can be solved if you know how.

BigCommerce – SEO

BigCommerce certainly offers some strong SEO features, from short URLs to automatic image optimization. Here are the pros and cons.

BigCommerce SEO advantages:

  • Covers the fundamentals – simple to feature applicable keywords
  • Allows you to make product-specific URLs competently, including short URLs
  • Its responsive design templates also work as Accelerated Mobile Pages (AMP), which has some SEO benefits
  • You have complete management over SEO information for each product

BigCommerce SEO disadvantages:

  • While BigCommerce offers some small advantages, they don’t necessarily justify the extra cost of this more expensive e-commerce platform
Verdict: SEO is one in every of BigCommerce’s strongest options and there’s a great deal of scope for personalization– however, the platform is costlier than its competitors.