In this video Brad Smith shows you how to add website content and blogs.
Here’s the structure that’s explained in the video:
- URL Structure
- Featured Image
We always setup our videos and blogs in this order to stay consistent and make sure we don’t miss something.
In our last blog we mentioned that consistency is one of the most important aspects to your website content.
If you don’t think you can take all the proper steps every week then limit yourself to once a month, every other week or whenever you think you can fit it in your schedule.
Here Are Some Extra Tips:
Own Your Niche
Let’s say that you specialize in writing about health and wellness. Why not use your blog to help people become healthier?
Prospective clients will immediately see that you know what you’re talking about. Even better, they’ll get an example of your business style — not just for yourself, but for others.
I used to write down the questions my clients would ask me during the week and then make a video answering one of their questions on Friday.
It’s a great way to maintain your passion for your niche while drawing organic traffic from the search engines and establishing your credibility for potential clients.
Provide Social Proof
Yes, it’s a buzz word, but it’s also important. Social proof sends signals to potential clients that they should consider your business.
Testimonials are a great form of social proof, but I recommend taking it a step further. Interview your clients for your blog.
Ask them about their questions, their goals, the triumphs, their experience working with you. Just make sure you focus on them more than your business so you don’t come across as overly self-promotional.
Interviews are great because they provide a fresh voice for your business and create valuable content for readers. A prospective client wants to know what you can do for him or her. Show what you’ve done for others.
You can also turn interviews into great lead magnets. The social proof provides instant credibility, and a compelling CTA at the end can result in fresh leads.
Get In Front of Questions
Like I mentioned above, your business receives questions from prospects all the time. Clients want to know what you charge, how you approach certain topics, what byline you request, if any, and more.
Use your blog to answer those questions. It’s called breaking down barriers. When you’re transparent about your policies and workflow, people instantly feel more comfortable asking for more information.
This isn’t to say that you should reveal trade secrets or tell your life story. Just answer the pertinent questions clients might have before deciding whether or not to work with you.
Not only does this website content and blog strategy help generate leads, but it also disqualifies leads. Why would you want to waste time corresponding with someone who will never actually hire you?
Have Some Fun
We’re always so serious, aren’t we? But online business and lead generation can be fun.
In fact, it should be. If you don’t have fun with your website, why would you want to come back and update it?
Don’t be afraid to let your humorous side show through. Express your personality. Make yourself known.
I still struggle with this. My instincts tell me to keep things buttoned up, to avoid sharing too much about my personal life, to perfect every sentence grammatically.
Screw all that. You need professionalism, but you also need to have fun.
And believe it not, prospective clients will feel drawn to your personality. Hence, the blog-as-lead-magnet strategy.
Did This Help?
Would mean the world to me if you left a comment, subscribed to my YouTube channel and of course shared this with a friend. It’s my goal to help you grow your business online by learning my mistakes and growing on what I’ve done right.
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