How To Setup Analytics And Pixels On Your Website

Analytics – Pixels – Website

In this video Brad Smith shows you how to properly setup your Facebook Pixel and Google Analytics. You can use both of these tools to grow your business and get better conversions from your process.


Set up Google Analytics and FB Pixel

Follow the video guide to properly setup your free accounts. Check back after a couple days to see the pixels triggering so you know they’re setup properly.

Install Facebook Pixel to your website

We use a free plugin called “Insert Headers & Footers” on our website. This is the safest way to add codes and insert into the right area.

Create a Custom Conversion in Facebook Ads Manager

Now you can setup a conversion so you can track visitors and start gathering their information so you can followup in the future with them.

Build Campaign URL(s) for your landing page

Setup separate campaigns for each page of your site if you only want to advertise to certain customers. As an example we have separate conversions setup on our checkout pages.

Track Conversions using Google Analytics Conversion Reports

Now you can start looking at how many people visit your website daily, weekly and monthly. Look for which pages get the most traffic and start focusing on making those pages convert better.

Setup Retargeting for Google and YouTube

You can go to your Google ads manager and setup retargeting to show YouTube and Google ads to anyone that’s visited specific pages on your website. Using YouTube ads will help build your brand while getting low cost per click.

Analytics – Pixels – Website Takeaway

Your business matters. So do your advertising dollars. Tracking Facebook Custom Conversions through Google Analytics Conversion reporting will help you get more out of your business advertising strategy.

Facebook Custom Conversions allow you to drive conversions such as email sign-ups, customers, and other important actions on your website (or app).

Installing the Facebook pixel to your website will track these results, giving you the cost-per-acquisition and ROI in your Facebook ads reporting. But if you want to take full advantage of Custom Conversions, Google Analytics will give you deeper insight into your ad performance, how visitors interact with your website, and how your ads compare to other acquisition channels.

Plus, by comparing results in Facebook vs. Google Analytics, you can catch any discrepancies and fix any tracking or set-up errors quickly.

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