I Don’t Get Video Views On Social Media
Video Views – In this blog, video, and podcast Brad Smith shares his insights on why your videos don’t get a lot of views likes or even comments. Brad shares daily videos on his YouTube, Facebook, LinkedIn and Instagram channels. Since AutomationLinks is a fairly new business we don’t get a lot of engagement on our videos yet, but we get a lot of new customers from them.
It’s easy to get frustrated with your content when you aren’t seeing good results on social media, ever share a piece of content and get 1 like… from your mom?
The deal is, there are people watching, listening and interested in what you’re doing but they don’t show interest. It’s hard on the business owner because social media doesn’t tell us how many people are actually watching you.
We receive new clients all the time that say “we’ve been watching your videos and would like to hire you.” WHAT? They haven’t liked, commented or shared any of our content… they’ve been watching us?
People are watching, waiting and learning from you every time you post your content. Don’t focus on the engagement, focus on giving value and expect when someone is ready to hire you, you’ll be the business they reach out to. Here are some extra tips…
1. Optimize for Silent Playback
Last year, we started to understand how prominent silent video watches actually are. In fact, about 85% of views of Facebook videos are without sound. Therefore, if viewers are choosing this option, we must align our videos accordingly.
Some videos may not require sound at all, but for those that do, how do we optimize for silence?
Add Captions or Subtitles. When you are natively posting to Facebook, the publisher gives you the option to either upload an .SRT file or generate captions using their editor. Either works just fine and if you choose you can easily order a captions file here.
Alternatively, you could add subtitles in post-production. This could be done using professional video editing software like Adobe Premiere, After Effects, or Final Cut Pro, for example. Or use an online editor like Animoto.
2. Start with Intro Text
So, what makes viewers stop and pay attention?
Let’s take a page out of the playbook of major publishers on Facebook, Buzzfeed, Thrillist, and other pages that get millions of views on their videos.
One commonality with them is the use of captivating intro text within the first 1-3 seconds of each video.
Fact is, Facebook users are scrolling through the newsfeed quickly. By simply crafting some interesting copy displaying it quickly, and pairing it with a visually interesting clip, you’ll be able to hook more views.
3. Opt for Square Video
In the beginning of 2017, video creators claimed portrait video was going to be the next most popular video format, however, with the rise of Instagram and its integration with Facebook, square video has become king.
Square video (or 1:1 ratio) takes up more space in the newsfeed and by simple virtue of being bigger, you will likely see more views. Plus, no annoying phone flipping to find a comfortable viewing experience.
Particularly if you are advertising in the newsfeed, you should be using a square format.
4. Add the Title As a Frame
The square video format also makes it easier to add your title to the duration of your video clips. Instead of your video being a 1:1 ratio, take a 16:9 video, fit it into a square, and use the remaining space for your title. This is how we make our videos above. Adding text like this allows you to communicate your value quickly as users scroll through the newsfeed.
You can make it bold, style it consistently with your brand, and never worry about losing context as the video is shared.
We’ve actually seen an increase in shares by using this method.
5. Keep The Caption Short
Lastly, be brief in the text accompanying your video. No need to describe it in detail to your viewers; let it speak for itself.
In a recent study, Buzzsumo found that posts with a median character count of 61 had a higher view rate. Shorter descriptions pique curiosity and encourage viewers to simply dive straight into the video content.
6. Embed Videos In Your Blog
WordPress comes with a great feature called auto-embeds. It allows WordPress to automatically get the embed code for a video from popular video hosting sites like YouTube, Vimeo, etc.
All you need to do is paste the video URL into the post editor. Make sure that the URL is in its own line and not clickable (hyperlinked).
The Video Views Takeaway:
Social Sharing – If you want to give anything a push, social is the first place to go. And for videos, social works wonders. According to a recent study, 8 in 10 people find videos through social means. This goes bad with the whole sharing aspect of things. When someone connects with a video they are going to share it when someone connects to that, they too will share it and the chain continues.
Blog About Your Video – If you know me, you know I am OBSESSED with blogging. So, naturally, I would tell you to promote your videos here. Besides giving your video a new home amongst text, it also gives you an additional piece of content to share. Yes, please!
Seed Your Videos To The Right People – Sharing your own content is great and if it gets into the right hands you are golden. This is the goal of a brand ambassador program. By seeding the content to the right people at the right time, you have a better chance of your video being seen by more people. If you don’t have brand ambassadors yet, you can also send this to your email list as a good way to kickstart the movement.