Tips For Creating The Perfect Power Pitch
Your pitch is the single thing that could either get your business off and running or plunge your idea into eternal depths extinction. In other words, it matters.
By definition, a “pitch” in the business world has nothing at all to do with an amazing fastball; rather, it describes the way that presenters “throw” or deliver information at prospects.
Creating The Perfect Power Pitch
- Timing is everything. Keep your ideas clear, concise and brief. A brilliant idea means nothing unless you can deliver it in a few moments of raw power. The more concise you can be, the more effective you will be. It is important that when you have written the content of your presentation, you take the time to map out how it will be delivered. When practicing your presentation, attempt to replicate the actual delivery as closely as possible.
- Literally, tell a story. Storytelling is an essential aspect of sales pitches. It paints a picture of what life could be like with your product. Use your story to dramatize, build engagement and elicit emotional responses to seemingly emotionless objects and catch the attention of your audience.
- Be enthusiastic. Pitching is about having the charisma, allure, and passion to get other people excited about what your presenting. Be cautious not to take it overboard to the point where you seem arrogant. A good technique for increasing your energy level is to add about 50 percent more energy than you feel comfortable with.
- Be prepared for objections. Understand is that objections are usually nothing more then a mechanism that we use to get comfortable with what others are proposing us before agreeing with it. When people have an interest in what you are saying they will certainly have questions. By formulating skillful and persuasive answers to these tough questions, it will help you demonstrate the array of abilities and traits that investors want to see.
- Offer a solution. Your product may come with many wonderful features for customers to explore. It’s obvious a lot of time and effort went into creating it. However, prospects are truly most interested in what your product can do for them. How exactly does your product solve their biggest problems? How much money will they save by using your product? And will using your product free up their time or improve their lives for the better?
- Following up is critical. Be consistent, reliable and follow through on your word. Continue to follow up until you either get a yes or a definite no. Do not interpret a lack of response or any other kind of message as a no.
Being able to express your business idea in a clear, concise and coherent way is how entrepreneurs attract investment, new partners and talent.
A lot can ride on your ability to pitch your product or service in a presentation. It’s important to remember that all of the passion, pervasiveness, and power are already within yourself. It just takes practice to unleash that power.