Use A Framework and Strategy for your Content
Use a framework and strategy for your content, whether you have a small business and you’re a single owner or you have an entire team coming up in 2019 content will be even harder to find relevant topics and things people actually want to read that they haven’t seen or read already. You’ll need to think differently. You’ll need to have a plan and you’ll need to be creative. If you want content to work for your business.
The Internet is saturated with relevant and ill irrelevant content all over the place and readers are frankly getting sick of the same content over and over. You need to set a time, set aside the time necessary to strategize and create content for your business. Get your team onboard, hire outsource content writers, be creative and you’ll see an increase in traffic and quality clients if you do it right.
Schedule Your Content
Tip Number one, schedule your content. Once you strategize either with your team or yourself, you need to make time and schedule when your content will be released. You also need to schedule what content you’ll be putting out. For an example, use days of the week to match the content that you’re writing. Popular businesses use throwback Thursday to republish content that they’ve created in the past.
Once you have the schedule for it and you put it in your schedule, you now have the framework and strategy to follow on a consistent basis. We recommend scheduling a month out, so you will always be prepared. If something comes up, you’ll have another piece of content you can use in replace of that so you can stay consistent.
Content creation takes time — sometimes a lot of time. If you don’t budget for it in your schedule, you will end up procrastinating. And the longer you put off that necessary content creation, the less likely you are to do it effectively. You may not even do it at all.
Pick Your Channel Carefully
Tip Number two, pick your channels carefully. It’s hard to be everywhere at once. Find where your ideal customers are at, where they’re spending most of the time. This changes month to month, so continue testing, running polls and questionnaires to see where your ideal customers are at most of the time.
Use this for your strategy and create a framework around it. Now you have the schedule. You’ll also have the content that you’re going to put out there. You’ll need to put that into action on the channels that are most likely to convert leads into customers.
Identify Hot Trends
Tip number three, identify hot trends. People love staying up to date. Twitter was so popular because people can actually go there to read the news instantly. They don’t have to wait for it.
Identify hot trends in your industry or your niche so your ideal customers run across it, the identified that it’s new trends or news, and they’ll be more likely to click on it to find out more.
Create Content Around FAQ
Tip number four, create content around frequently asked questions. You don’t just need a Faq section on your website.
If you have blog posts and content and even videos answering frequently asked questions to the customers, you already have potential leads and visitors might have these exact same questions, so if you’re the brand, the website and the business already being there for them, answering the questions that they are thinking when they land on your page, they’re more likely to trust you and stick with you because you’ve been there for them the first time they landed on your site.
The Key Takeaway;
The key takeaway, consistency, good content and helping your potential customers is all good business, but you can’t just rely on that. You need to be creative. Set up different frameworks and strategies. So you can continue helping your clients in different ways. Try to stick out from your competition, do things differently, make it more personable, and you’ll see an increase in website traffic. And at the end of the day, conversions.